8 Underrated Drugstore Beauty Brands to Try

Now is a better time than ever to add a few new beauty products into your routine. So if you want to experiment with some new looks during your time in quarantine, but don’t want to spend hundreds of dollars, check out these 8 underrated drugstore beauty brands.


Get rid of all of the preconceptions you might have about this brand. If you haven’t tried an E.L.F. product in the last few years, take this as your sign to do it. This brand has a little of everything, from skincare, to face and eye products, to brushes and sponges. E.L.F. is a high-end beauty brand at an affordable price, and I can’t recommend it enough!


Essence has some of the best makeup products for the price, with pretty much everything selling for under $10. Their eyebrow products, such as the Make Me Brow Eyebrow Gel Mascara, are comparable to Benefit’s coveted brow line, and for a fraction of the price. So if you’re looking for a few affordable dupes for your favorite high-end products, look no further.


ColourPop has the best eyeshadow, hands down. I’ve tried a lot of eyeshadows, from both drugstore and high-end brands, but there’s a reason I’m always reaching for my ColourPop products. Their powders are soft and silky, with plenty of pigment and blend-ability. But in case your eyeshadow isn’t your thing, they’ve also expanded their lineup to include skincare, lip products, and brushes.

Physicians Formula

Physicians Formula is one of those brands that truly doesn’t get the hype it deserves. Their Butter Bronzer line is a staple in my collection (plus, it smells like coconut). All of their powders are soft and smooth and are great for those of us with a warmer undertone. Overall, Physicians Formula is a must-try brand that I highly recommend.

L.A. Girl

L.A. Girl offers products that are fun, affordable, and good quality. Neons and shimmers make up this impressive collection of eye, lip, face, and nail products, perfect for those wanting to expand their makeup horizons


NYX is a professional makeup brand, with a wide range of products and shades at a low price. Each foundation, concealer, and lip product comes in shades for every skin tone. This is the perfect brand for those wanting to build their makeup collection, or for those who just want to play around with some new products.

Wet n Wild

You probably used a few products from this brand back in middle school, when you were first starting out with makeup. But if you haven’t used it since, now is the time to pick up a few new products from the drugstore, like the popular gold highlight. Wet n Wild is a true contender in the beauty industry, with low priced, high-quality products, perfect for both beginners and experienced makeup users.

Not Your Mother’s

Let’s not forget to show our hair some love. And no, you don’t have to completely empty your wallet for beautiful, healthy hair. Not Your Mother’s has an impressive lineup, with products for all types of hair that actually work. And as an added bonus, there’s almost always a buy one get one 50% off sale going on at Ulta.

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